Why the requirement is so blunt
Because this is a relationship business and the relationships already exist.
- The people who buy this way know each other. They buy on trust and on a phone call, not on a brochure
- The pricing conversation is different from a retail booking, and getting it wrong once is expensive and hard to undo
- You will be talking to people who deliver training themselves, so you need to be able to hold a technical conversation about accreditation, awarding organisations and capacity without reaching for somebody else