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Underage Sales eLearning
Online underage sales training: the age-restricted products, the Challenge policies that work, and how to refuse a sale without it becoming a confrontation.
Who it is for
Who this underage sales course is for
Underage sales prosecutions land on the individual who made the sale as well as the business. This course is for the person at the till, and for the manager whose refusal-log nobody fills in.
- Retail and convenience store staff
- Bar, pub and licensed premises staff
- Supermarket and off-licence teams
- Petrol forecourt staff
- Managers and designated premises supervisors
- Anyone selling age-restricted products
Course content
What the underage sales course covers
Five short lessons covering the age-restricted products, the ages and the new rules, checking ID, refusing a sale, proxy sales, records, and handling a challenge, then a 12-question assessment.
Age-restricted products, and the new rules
The products you may sell that are age-restricted, the ages that apply, and the new rules on vapes, tobacco and energy drinks.
Why it matters, and Challenge 25
Why selling to someone underage can mean a fine for you personally, test purchases, and how Challenge 25 protects you.
Checking ID and refusing a sale
Which identification to accept, how to check it properly and spot a fake, and how to refuse a sale clearly and politely.
Proxy sales and records
Recognising a proxy sale where an adult buys for someone underage, and keeping a refusals register that protects you and the store.
Handling a challenge
Staying calm when a refusal is challenged, de-escalating, getting help, and reporting incidents of abuse or aggression.
Outcomes
What you will be able to do afterwards
- Name the age-restricted products you sell and the age for each, including the new rules
- Explain why you can be personally liable and how Challenge 25 protects you
- Check identification properly and refuse a sale clearly
- Recognise proxy sales and keep a refusals record
- Handle a challenge to a refusal without it becoming a confrontation
Your legal duty
The law behind underage sales training
Age-restricted sales are governed by product-specific legislation rather than a single Act, and the rules differ by product and by nation within the UK. Selling to someone underage can be an offence committed by the individual member of staff as well as by the business, and it can put a premises licence at risk.
Because the detail varies by product and changes over time, your own compliance policy and your local trading standards service are the reference point for specifics. This course covers the practice: checking, refusing, recording and handling the response.
- Age-restricted sales are governed by product-specific legislation, not a single Act
- Rules differ by product and between the nations of the UK
- Offences can attach to the individual member of staff as well as the business
- Check current specifics with your compliance policy and local trading standards
Practicalities
How the course works
Would you rather have a tutor?
Refusals that turn into confrontation need de-escalation skills.
For employers
Underage Sales training for a team
Refusal is easier when everyone applies the same policy the same way. Customers learn quickly which staff can be talked round.
- One invoice instead of a card payment per person
- Licences allocated as people join, so induction is covered
- Completion and expiry reporting for your records
- Renewal reminders before certificates lapse
- Bespoke versions built around your own procedures
Underage Sales eLearning: common questions
Yes. Offences in this area can attach to the individual who made the sale as well as to the business. That's why training the person at the till matters.
Both set the challenge threshold above the legal purchase age so that borderline cases get checked. Challenge 25 sets it higher and is the more common policy.
An adult buying an age-restricted product on behalf of someone underage. The course covers how to spot it and how to handle it.
Because it is evidence that your policy is being applied. An empty register does not mean nobody tried. It usually means refusals are not being recorded.
Yes, for some products. The course covers the practice. Your compliance policy and local trading standards service are the reference for the specifics that apply to you.
About 30 to 45 minutes, with no time limit. Start it, pause it, and come back whenever suits. The certificate is issued as soon as you pass the end assessment.
Yes. It runs in a browser on any modern phone, tablet or computer, with nothing to install.
Yes. Open a business account and we invoice you for the licences, which you allocate as people need them, with completion reporting included.
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